Dial is one of the nation's largest laundry detergent soap manufacturers who make liquid laundry detergents, including Purex laundry detergent and borateem. Purex detergents give your clothes a real, deep-down clean that everybody can see, feel, and smell at a great value.
Purex Natural Elements High Efficiency Liquid Detergents deliver the same cleaning benefits as regular Ultra Purex detergents do, but contain naturally sourced cleaning ingredients and natural fragrance extracts. It also has the availability of softening fabrics with biodegradable softening ingredients. All varieties are hypoallergenic and free of dyes; perfect for people with sensitive skin.
Wants to keep your clothes looking newer every time you wash them; our Borateem Color Safe Laundry Detergent is what you’re looking for. It has an improved formula that keeps your clothes looking newer longer by whitening whites, brightening colors, removing stains and fighting dinginess. Borateem Color Safe Laundry has an advanced stain remover and comes with Color Seal which helps prevent fading. This laundry bleach works well in all temperatures and uses biodegradable cleaning agents. Borateem Color Safe Laundry has an advanced lightweight formula in the same five-gallon pail yet; it is three times lighter and still washes 160 loads.
Purex is committed to getting better every day in all it does, as individuals and as teams. By better understanding consumers' and customers' expectations and continuously working to innovate and improve products, services and processes, Purex will become the best.